Why is competitor research so important?

Whether you are a micro-business, long established organisation or just someone with the beginnings of a great concept, it is essential that you have a clear understanding of what your competitors are doing. The term competitor research can often conjure

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What has hiking got to do with running a business?

As the Scottish weather begins to improve (read: a mere three seasons in one day) I have dusted off my walking boots in preparation for some hiking. Scotland boasts some of the most spectacular areas to hike from well-maintained gentler

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Holiday cover for you or your business!

With the festive period fast approaching it has turned my attention to the challenges business owners face when trying to take a ‘worry free’ holiday. I understand the difficulties first hand having owned and run my own business previously –

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What is virtual business support? Free 2 hour trial.

When I tell people that I provide virtual business and lifestyle support it is not always met with an instant understanding. ¬†Indeed more often than not it is immediately followed up with the question ‘so what is that exactly?’. ¬†

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House-keeping for your business…

I have owned and run two businesses in my life; Sapphire Tree my current business offering virtual business support and previously the imaginatively named ‘As if by Magic’ cleaning business. Whilst clearly different in their offered services it recently occurred

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